Speak the language of your customers

Did you know there are between 350 and 430 languages spoken in the United States today? According to Translators without Borders, this makes the United States of America “one of the most linguistically diverse countries in the world.”

According to Rosetta Stone, there are 57 million Spanish speakers in the US, “including native speakers and people who speak Spanish as a second language,” making Mexico the only other country with more Spanish speakers.

What are the benefits of a bilingual call center?

The numbers speak for themselves

Bilingual call centers in the United States not only offer organizations a competitive advantage, they’re essential to conducting business. According to Translators Without Borders, “Among the 65 million people who speak a language other than English, nearly 26 million report speaking English less than often”. If you speak a second language yourself, consider how much less confident you are receiving messaging and responding in that language (and over the phone no less).

Interacting with a professional receptionist or agent in your native language not only removes the language barrier, but it improves the entire experience. It is one of the determining factors in whether or not your company is able to conduct business with individuals whop speak a different language than you.

Acceptance. Appreciation. Acceleration.

But conversion rates are just one of the many benefits of a bilingual call center. By being able to service customers in more than one language, you’re able to significantly increase the size of your business market. And, in the process, you can demonstrate how dedicated you are to providing personalized service to all customers.

Perhaps one of the most overlooked aspects of answering services, is its ability to prevent miscommunication. Or in other words, the cost of not being set up for bilingual communication. You know best how quickly one single mistake can cut into your profit margins. The more complex your product or service is, the more important clear and concise communication becomes.

Bilingual is just better business

Depending on how competitive your industry is, providing bilingual service and support can become what sets you apart from your competition. Having a superior product or service to offer and a service team that is easy to communicate with, is a true differentiator that can (and should) be broadcasted throughout your marketing efforts.

No matter what you’re selling, we’re all in the people business—the business of working with people. With all the choices we have in today’s modern world for communicating, humans still often misunderstand each other. However, the more you are able to understand your customers, the more you will be able to strengthen your relationship with them.

To learn more about bilingual call centers, contact our team today or get more information by visiting the bilingual answering services page of our website.